Atrangii Sets New Record in Viewership and Engagement with Reality Show KINK - Shudh Entertainment

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Atrangii Sets New Record in Viewership and Engagement with Reality Show KINK

The season witnessed 250 mn social media video views across 25 episodes in 25 days. Atrangii TV and it’s OTT app helmed by Vibhu Agarwal has...

The season witnessed 250 mn social media video views across 25 episodes in 25 days.


Atrangii TV and it’s OTT app helmed by Vibhu Agarwal has brought a one of its kind reality show called ‘K.I.N.K (Kiss Ishq N Konnections)’. This show also marked the debut of Reality TV Queen Divya Agarwal. Atrangii TV’s first ever relationship-based reality show tested the love of 6 hot and happening couples in bold and challenging situations. This show was shot in an island resort in Daman and Diu.

With this, Atrangii became one of India’s first OTT to have a record growth in subscription because of their gamechanger show. It was also amongst top 10 most watched reality show on OTT platforms in the month of September and is seeing a steady increase in viewership. It also seen multifold increase in viewership and subscription in the past few months and it has been steadily growing at 20-25% month on month.

This show witnessed overall 250 million views across all social media platforms which was the highest for the platform since its inception. K.I.N.K, had all the ingredients of a reality show and found its audience amongst the youngsters, primarily in the states of Maharashtra, Delhi and Haryana.  It has been a raging hit on social media too, raking in record engagement by being amongst top 15 most engaging show as fan clubs were created and each task discussed in detail. While this show was enjoyed by all age demographics, it was majorly dominated by females, followed by men who turned to the show after the first few episodes.  The platform also received record breaking subscriptions from iOS users and received a staggering 70% views/subscription from female viewers

Speaking on the success of KINK, Nivedita Basu, Vice President Content & Business Alliances said, “We are thrilled to see this unprecedented response to our first ever reality show KINK. We always believed this show will be a gamechanger for Indian OTT and for our platform as it has all the ingredients for a masala reality show. We scouted for contestants across the length and breadth of the country, who were confident, bold had a personality of their own and full of the zing to keep the viewers engaged and hooked.  This has only encouraged us to further bolster our non-fiction offering. Our next show will be a unique chat show and we will soon be making an announcement for that.”

The host of the show, an elated Divya Agarwal shared, “This show got my attention from the concept itself!  There are a lot of dating reality shows but this one feels fresh and new. I am thankful to the audience for giving me constant love, from being a contestant in a dating reality show to now hosting one.  KINK will remain very special for me. I made some genuine connections and I am blessed to receive so much love from people across the country. My social media is flooded with messages and I can say that this has been getting so much love from all over the country. My social media is flooded with messages and Indeed it has been a dream stint! Can’t thank Atrangii enough to help me connect with my fans and audiences.”_

This show is streaming on Atrangii OTT!

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